YouTube Limits Ad Blockers as it tests a new policy that prompts viewers to disable ad blockers or upgrade to a paid membership after just three videos.
As noted initially by Bleeping Computer, users on Reddit shared screenshots of the streaming service’s warning notice for anyone using an ad-blocking extension on desktop. The notification states, “Video player will be blocked after 3 videos.” Below, it says, “It appears that you may be making use of an ad blocker. Unless YouTube is whitelisted or the ad filter is disabled, videos will not play.
After YouTube removed the video, another user shared a screenshot. The notice states, “Ad blockers are against YouTube’s TOS.” Some mobile users have also reported that YouTube limits ad blockers.
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The firm informed AFRIUPDATE that the alert is experimental in nature.
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With a statement reading, “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium,” YouTube said that it would be encouraging users throughout the world to disable their ad blockers.
Moreover, Google warned that in “extreme cases,” YouTube playback could be temporarily disabled if users do not enable the ad filter.
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The corporation has already performed experiments with premium subscription upsells. This service temporarily experimented with requiring subscribers to pay for access to 4K content last year. In September of last year, it experimented with starting the film with as many as 11 adverts that couldn’t be skipped.
More than 80 million people have subscribed to YouTube’s Music and Premium services, the company announced last year.
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