Meta launches twitter rival app as it plans to release a microblogging app called Threads that will compete with Twitter. This comes just days after Twitter CEO Elon Musk drew fire when he said that users would be able to read only so many posts on the social media site for now.
Threads is set to come out on Thursday, and a listing on Apple’s App Store showed that users will be able to keep their Instagram following and use the same username.
The launch is a direct threat to Twitter, which has been in a lot of trouble since Musk bought it for $44 billion in 2022.
Meta launches twitter rival-app as Tesla billionaire Elon musk announced a set of new rules for the app, including a cap on how many tweets users could look at in a day. This made many people on the platform upset.
Since Musk bought Twitter, other messaging sites like Mastodon and Blue Sky have seen more users, but neither has been able to compete with Twitter.
But Instagram already has hundreds of millions of users, and it has a history of adding new features based on what other social media companies have done well.
In 2016, Instagram introduced a new feature known as “stories,” which allows users to publish content that vanishes after a predetermined amount of time. This was done in reaction to the growing popularity of Snapchat.
More recently, the firm introduced a new short-form video feature called “Reels” in an effort to compete with the growing popularity of TikTok.
The introduction of Threads poses a genuine challenge to Twitter under the leadership of Musk, whose efforts to increase income and refashion the network in his own image have been met with strong backlash.
Following the acquisition of the business in the latter half of the preceding year, he fired approximately eighty percent of the personnel and allowed a number of previously suspended accounts to be reactivated. These accounts included that of former President of the United States Donald Trump and of the conservative satire news site Babylon Bee.
Because of what they believed to be an increase in dangerous content on the site, hundreds of advertisers put a halt to their expenditure with Twitter. Internal papers seen by Reuters showed that the network’s most active users were growing alienated.