According to a recent announcement made by the firm, Google will be expanding its generative AI search experience to the first countries located outside of the United States, beginning with expansions in India and Japan. This new AI-powered Google Search tool, which is also known as SGE (Search Generative Experience), will become available through Google’s Search Labs in those regions. It will also launch a new feature that is targeted at making it easier to find information within its AI-powered overviews.
SGE is a new conversational mode that was introduced to Google Search in May of this year and was first unveiled at the Google I/O Developer Conference. This mode is similar to an AI chatbot in that it allows users to ask Google questions about a subject and then receive answers from Google.
The experience has been modernized by the company over the course of the past few months to include support for videos and photographs, local information and travel recommendations, as well as new tools to provide summaries, definitions, and more assistance with coding-related concerns.
Additionally, it started experimenting with advertisements that would be incorporated alongside its AI-generated responses in an effort to capitalize on the newly available real estate dedicated to the AI chat experience.
In preparation for the global rollout, SGE is being adapted to the specific requirements of the newly supported regions.
Users in Japan will be able to interact with generative AI in their native language, whereas users in India will have access to support for both English and Hindi, along with a language toggle that will allow them to switch between the two languages. Voice input, which is something that is common in India, is also being added to the system so that users can say their questions rather than typing them and then listen to the responses.
In addition, advertisements relevant to searches will continue to be displayed in certain areas across the page in both countries.
Along with these launches, SGE is providing a new feature that is intended to make it simpler for people to find the online pages that support the information that is supplied in the AI’s responses and visit those web pages.
AI-powered Google Search Users will begin to notice, beginning today, a new arrow icon next to information in an AI-powered summary. This icon will allow users to click on it to view the relevant web sites. This gives customers the ability to go directly to the information source that the AI uses, where they can find out more details about the answers to their inquiries. This will first be available in the United States, and then it will make its way to India and Japan in the weeks to follow.
Since the initial release of SGE, the business has seen that the feature is utilized more frequently by consumers in their younger years. According to Google, the age group of 18 to 24 year olds, who tend to express their inquiries in a more conversational style, has the highest levels of satisfaction with the service.
Google also reported that users loved being able to ask follow-up questions, and the company reported that users are now asking inquiries that are longer, more conversational, and phrased in full sentences. That’s a very different experience from the typical Google search, in which users start a query by typing in a few terms at the top of the page.
In addition, it asserted that people found the integrated advertisements useful, although it did not offer any information regarding click-through rates.
The Search Guidance Element (SGE) can be accessed through the Search Labs part of the Google app for Android and iOS, as well as through Chrome on the desktop.