The long-awaited Internet of Things (IoT) cyber security trust program from the Biden administration is a significant step towards protecting Americans from the numerous security risks associated with internet-connected devices.
Officially known as the “U.S. Cyber Trust Mark,” this program aims to assist consumers in purchasing IoT devices that come with robust cybersecurity measures to mitigate the potential for cyberattacks.
Within the realm of the Internet of Things, which encompasses devices such as fitness trackers, routers, baby monitors, and smart refrigerators, there exists a vulnerability in terms of cybersecurity. Many of these devices are shipped with easily guessable default passwords and lack regular security updates, thus leaving consumers susceptible to hacking and other malicious activities.

The Biden administration’s voluntary Energy Star-influenced labeling system intends to set a higher standard for IoT cyber trust program. By implementing the U.S. Cyber Trust Mark—a shield logo—on products that meet specific cybersecurity criteria, consumers will be able to make informed decisions about the security of the internet-connected devices they purchase.
The National Institute of Standards and Technology (NIST) has been tasked with establishing the necessary standards. These standards include requirements such as having unique and strong default passwords, safeguarding both stored and transmitted data, providing regular security updates, and incorporating incident detection capabilities.
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Although the full list of standards is still being developed, the White House has announced that NIST will prioritize defining cybersecurity standards for “higher-risk” consumer-grade routers. This particular focus is crucial as routers are often targeted by attackers to compromise passwords and create botnets for distributed denial-of-service (DDoS) attacks. The completion of these standards for routers is expected by 2023, coinciding with the planned launch of the initiative in 2024.
To enhance transparency and provide consumers with access to relevant security information, the Cyber Trust Mark will feature a QR code. This QR code will link to a national registry of certified devices and offer up-to-date details about the security features of each device, including software update policies, data encryption standards, and vulnerability remediation measures. This ensures that consumers have access to the latest information on a device’s adherence to cybersecurity standards.
The White House has confirmed that it will encourage U.S. retailers, including major companies like Amazon and Best Buy, to prioritize labeled products both in physical stores and online platforms. Additionally, prominent tech companies such as Cisco, Google, LG, Qualcomm, and Samsung have joined this voluntary labeling initiative, demonstrating their commitment to improving IoT security.
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While the initial focus of the program is on high-risk consumer devices, the U.S. Department of Energy has announced its collaboration with industry partners to develop cybersecurity labeling requirements for smart meters and power inverters. This expansion highlights the administration’s dedication to enhancing IoT security across various sectors.
Overall, the U.S. Cyber Trust Mark program is a significant step towards safeguarding Americans from the security risks associated with internet-connected devices. By providing clear labeling, access to up-to-date information, and encouraging industry participation, this initiative aims to empower consumers to make informed choices and drive the adoption of stronger cybersecurity measures in the IoT ecosystem.
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