You probably know by now that social media marketing is an integral part of an effective content marketing strategy to build and expand your brand. Content marketing involves Search Engine Optimization (SEO), YouTube marketing, building an email list, LinkedIn, Facebook, Instagram, Twitter, and so forth. This article will give you the gist of Instagram marketing and email lists, and some fundamental tips you can use to get started.
Steps to build your brand on Instagram
If you are wondering how to use Instagram for business marketing, here are a few things you can do to kickstart your Instagram marketing endeavours:
Create an Instagram business account
If you do not have an Instagram account for your business, create one immediately. Set up an account and change your account from personal to business. While you could share content and promote your brand using your personal account, creating one for your brand will help boost your credibility and make it easy for people to follow and get in touch with you.
Come up with an effective strategy to promote your brand
A lucrative marketing strategy involves fixing goals, monitoring performance metrics, and creating and publishing content consistently. A commonly used framework to zero-in on your goals is the SMART framework. SMART is short for
- Specific
- Measurable
- Attainable
- Relevant
- Timely
The key performance metrics to keep track of are the following:
- Awareness: This refers to brand awareness, follower growth rate, and post reach.
- Engagement: This metric describes the engagement rate (based on likes) and the amplification rate, which is based on shares.
- Conversion: Conversion refers to the conversion rate, click-through rate, and bounce rate. If you use sponsored ads for your posts, conversion metrics will also include cost per click and CPM.
- Customer: Customer metrics describe the actions customers take, including subscribing and providing testimonials.
Posting content regularly is the key to get the traction you want. Content allows you to keep the followers and visitors in the loop and let them know what is going on with your brand, thereby increasing your chances of staying on their radar. The more value they get out of your content, the more customers you can expect to get.
Optimizing your Instagram profile
You need to optimize your profile to make an excellent first impression. Profile optimization includes a good profile picture, a concise and informative bio, link to your website, and Call-to-Action (CTA) buttons. Your profile picture should be high-quality and have your brand logo so that viewers can identify you. You should also have a crisp bio, telling visitors what your brand is about, and include a link to your website.
You can include your phone number and email address on your profile for people to contact you directly. Instagram lets you select the category under which your brand comes. This helps your visitors know what your brand is about.
Post valuable content
Content is the key to building your brand and getting customers. Since Instagram allows you to post videos and photos, make sure you invest in high-quality equipment and shoot high-quality images and footage.
As far as content goes, you can post product features, product reviews, interviews, testimonials, tutorials, promotions, offers, collaborations, brand updates, behind-the-scenes footage, and so much more. You need to post at least once a day on your feed and as much as possible on your stories.
Supplement your posts with compelling captions
The value of writing interesting captions is often overlooked. The image or video can only tell the viewer so much. An excellent caption can establish context and bridge the gap. Doing so will help you retain your visitors and turn them into followers. You should also leave a CTA in your post and the caption, encouraging your visitors to participate.
Relevant hashtags are vital
Hashtags are one of Instagram’s stand out features. Hashtags play a crucial role in getting your content out there to people who have no idea who you are. You can follow hashtags like you follow other Instagram accounts. People who follow the hashtags that you include in your posts will find your account and check out your content. Furthermore, you can make your own hashtags for a specific purpose like a product launch, contest, quiz, and so forth.
Why is Building an email list important?
Email marketing is another critical cog in your content marketing machine. An email list is a collection of emails of prospects to whom you can send promotional material, personalized content, and other brand-related material. Email lists are vital for many reasons. Here are a couple of them:
Directly contact your clients
Email marketing affords you direct contact with your clients, which is something traditional marketing methods cannot give you. You can keep your client updated on everything related to your brand. You could give them a CTA like having them subscribe to your channel, pick up your products and services on sale, and notify them every time you have news to share.
You can also create content for them, which is another thing traditional marketing fails to do. There are several ways to build an email list, one of which is to use quizzes to build an email list.
Simplify and schedule your marketing campaign
Here’s another vital advantage. Spending money and time on marketing campaigns that are likely to go nowhere is pointless. Before you plan and invest in a marketing campaign, you need to find your niche, target audience based on specific parameters like age, location, interests, etc. An email list helps you gather these details about your clients, thus making your marketing campaigns more effective.
Conclusion
As you can see, employing the tips mentioned above can help you build your brand awareness on Instagram and rack up email addresses along the way, thus making it easy for you to retain customers in the long-run.
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