Hyundai have become the latest company to suspend their sponsorship deal with Chelsea in the aftermath of Roman Abramovich being sanctioned by the UK government.
The punishment was handed down on Thursday and cited Abramovich’s “decades” long relationship with President of Russia Vladimir Putin who is currently overseeing an invasion of Ukraine.
Abramovich has always denied these links but was still among a number of oligarchs sanctioned this week, with Chelsea now unable to operate as a business. Footballing activities and staff payments can continue as normal.
It is a decision that has reportedly not affected the billionaire’s plans to sell the club but has caused a disturbance at Stamford Bridge, with players reportedly speaking to lawyers in case they were to not be paid while a new owner is sought.
Sponsors have also been reassessing. Trivago and primary shirt sponsor Three both announced that they were suspending their ties with the club until further notice, while sleeve sponsor Hyundai stated they were assessing their position.
A spokesperson said: “Hyundai has become one of the strongest partners in football over the years & the company supports the sport to be a force for good. We are currently assessing the situation with Chelsea FC.”
The car manufacturer has a deal with Chelsea thought to be worth £10million per season and is in the final year of a four-year deal.
But they went a step further on Saturday afternoon, confirming that they have suspended activities with the Blues in the wake of Abramovich’s sanctions.
In a fresh statement, Hyundai said: “Hyundai has become one of the strongest partners in football over the years and the company supports the sport to be a force for good.
“Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football.
“However, in the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice.”
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