Nigerian producer and singer, Phillip Kayode Moses, professionally known as Pheelz, has opined that Nigerian artistes are becoming repetitive in their style of music.
According to him, musicians are losing their true love for what they do and seem to be losing their creative soul.
While appearing on a segment of ‘The Dadaboy Show’, which was presented by media personality Ehiz, Pheelz discussed his insights.
Pheelz claims that contemporary Nigerian musicians are less engaged in the creative process and more focused on the lucrative music industry.
He bemoaned the lack of distinction between artists, business owners, and manufacturers.
He, however, warned that marketing strategies are fleeting, as he emphasized that only good music will stand the test of time.
“We [Nigerian artistse] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.
When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”