Nigerian football fans will have an opportunity to watch the English Premier League match live in the United Kingdom, courtesy of the Coca-Cola Super Fan Promo.
The “Under-The-Crown” EPL promo, which was announced in Lagos at the weekend, kicked off on March 1, 2020, as 10 lucky consumers will be rewarded with an all-expense-paid trip to watch a live English premiership league game and also visit iconic locations in the United Kingdom.
According to Coca-Cola, the mouthwatering promotion was rolled out for all football lovers and consumers alike, as a way of appreciating their loyalty and support towards the brand.
The Execution Excellence Director, Nigerian Bottling Company, Ltd, Rodrigo Recio, said Coca-Cola Super Fan Promo also seeks to reward the English Premier League fans with N400 million instant cash in what is possibly the biggest industry reward program in the country for football fans in Nigeria today.
Head of Marketing, NBC, Ltd., Oluyomi Moses, explained that the brand and the English Premier League have partnered to ensure that they excite their fans and consumers through the promotion.
“The highest thing you can do for these EPL lovers is to give them a life experience, which is to take them to England to watch their favorite game. We have come to invest and so every week we would have lucky consumers that would win tickets to watch a live EPL match in the United Kingdom before the close of the season in May,” she said.
She further explained: “To participate, consumers are required to simply purchase and enjoy a promotional bottle of Coke Classic or Coke Zero, look under the crown for the unique code and text the same to *4255*55*UTC Code# using their mobile devices at no cost.
According to the Marketing Manager, Coca-Cola Nigeria, Ltd, Ajiborode Abiodun, the promotion serves as a reward for the company’s teeming consumers and lovers of the English Premier League in Nigeria.
He reinforced the brand’s commitment to satisfy consumers with great-tasting Coca-Cola whilst rewarding them for their loyalty.
“For us, it is all about refreshing our world and making a difference in the life of football fans and our consumers.
“We know how passionate Nigerians are with the EPL and in a bid to drive them more to toward their passion we are offering more to them to realise their dreams,” he concluded.
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