Beginning August 3, Google advertisers offering crypto exchanges and wallets targeting the United States may advertise those products and services when they meet several requirements and are certified by Google, the company said in its updated policy. Advertisers will need to:
– Be duly registered with (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or (b) a federal or state chartered bank entity.
– Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level.
– Ensure their ads and landing pages comply with all Google Ads policies
The company noted that ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products are not allowed. Also, ad destinations that aggregate or compare issuers of cryptocurrencies or related products are still forbidden.
International auction house Phillips will accept bitcoin (BTC) or ethereum (ETH) for Banksy’s “Laugh now Panel A,” Asia Chairman Jonathan Crockett told Bloomberg. Potential buyers will also have the option to pay in Hong Kong Dollars.
Perk Labs, the parent company of mobile commerce platform Perk Hero, has partnered with crypto payment service BitPay to accept cryptocurrencies as payment. The company already has a digital loyalty currency called Perk Coin, which is used to reward users for making purchases through the platform, regardless of the payment method.
The Venezuela-based Bio Mercados chain of supermarkets has begun accepting crypto pay in-store nationwide after striking a partnership with the dash (DASH)-token affiliated Dashpay platform and the crypto exchange platform Cryptobuyer, as well as the latter’s crypto pay partner, the Caracas-based MegaSoft. According to a Dashpay tweet, the new deal will see outlets in Caracas and elsewhere in the country accept payments, enabling crypto pay for “over 500,000 shoppers” in the nation. Per El Universal, shoppers will be able to pay in bitcoin, DASH and Cryptobuyer’s own token (XPT), as well as “other cryptoassets.”
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