According to Dow Jones Market Data, shares of Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) rose to 2% on Friday, surpassing the market capitalization of Amazon (NASDAQ: AMZN).
Alphabet closed its Friday session with a market cap of $1.622 trillion, while Amazon Inc (NASDAQ: AMZN) closed at $1.616 trillion, MarketWatch reports.
For the first time in the last 16 months, Alphabet Inc’s market valuation was higher than Amazon.com Inc.
MarketWatch quoted Monness, Crespi, Hardt & Co. analyst Brian White, saying that “Alphabet is “well-positioned for a continued recovery in digital ad spending in 2021,” though he expects continued antitrust scrutiny of the company.
According to FactSet, the average price target among analysts for Amazon is $4,272.49. However, the average price target for Alphabet shares is $2.791.48.
Why It Matters: Both Alphabet’s Google and Amazon are strengthening their e-commerce advertising businesses to increase their market valuation.
To boost its e-commerce business, Google recently partnered with Shopify Inc (NYSE: SHOP) and Square Inc (NYSE: SQ) to create product listings on Google Maps and Google Shopping.
Alphabet is shifting focus towards user privacy in the advertising business after it announced that it would get rid of third-party cookies.
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